Let’s Grow: Email Content

Refresh Your Email Strategy with Marigold Marketing Solutions LLC.

Email marketing is at the intersection of creative storytelling, brand consistency, and customer service. Automation software platforms like Klaviyo, Mailchimp, and Constant Contact have taken some of the technical burdens off of marketing managers. Nevertheless, it is still crucial to remain up-to-date about strategy and best practices. There are several broad categories for email marketing depending on why you're reaching out to your audience and where you want them to go after they view your stunning email. Start brainstorming your next campaign with some of our favorite email marketing content.

Order Confirmation Emails: This can be an excellent opportunity to provide a defining customer service beyond the standard ‘thank you’. 

Welcome Emails: These usually are confirmations when someone joins a mailing list or becomes a customer. Take this time to introduce yourself, your brand, and your mission. 

Re-Engagement Emails: For folks who have previously purchased or engaged with your content, these are a unique opportunity to share refreshing information to ignite interest. Cart abandonment emails are a prime example.

Newsletters: Build a longstanding, trusted relationship with your audience. Consider rewarding subscribers with a promo code, early access, or exclusive content. 

Looking to get customized email marketing services beyond the basics? Schedule a consultation to get data-driven strategies with pricing that works for small businesses.